Please do not hesitate to reach out to your representative, or the 4c summit email, with any questions you may have. Highjam deliver effective and impactful experiential marketing campaigns and pop up experiences for some of the uks best known brands. Product marketing summit learn from the best product. Education, vo by judith hagan, helen lewis, sara smilansky and a great selection of related books, art and collectibles available now at. A practical guide to interactive brand experiences, shaz smilansky kogan page 2009. She is also the cofounder of an ma degree experiential meets digital, and former visiting professor at london metropolitan university. Perhaps the biggest industry event of the year is the annual experiential marketing summit, which is hosted by event marketer. Shirra smilansky is ceo and executive creative director of electrify. We touch base with members monthly to determine key projects you are working on where it would be useful to get input and this sets the agenda for the members. Blazinstar provides highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, and many more. Experiential marketing for fortune 500 companies factory. A practical guide to interactive brand experiences 1 by shaz smilansky isbn. A very clearly written and inspiring guide, demonstrating a unique approach to integrated experiential marketing that carefully explains the methodology in a concise and effective manner.
That said, we find that our best work comes from getting in the trenches with our clients to develop the big idea, one that can travel in culture and touch audiences emotionally, provoking them to. Each year, the swag comes out in full force at the marketing nation summit, and 2015 was no exception. Hamish millar, marketing manager, pernod ricard uk in presenting experiential marketing as a methodology, rather than a channel, smilansky offers advice and insights relevant to b2c and b2b businesses of. Summit serves on the front lines of your organization, responding readily and resourcefully to employee calls and advocating for their needs with healthcare providers so that processes. Experiential marketing is this new way by making the customers living an experience through the creation of emotions. We are always adding more speakers, check back regularly to see new additions to the roster. Without even stepping foot into the expo hall, i was readily equipped with a sleek oneshoulder backpack upon registration.
Its a channel where creativity abounds, providing personal and memorable experiences for consumers. Shobiz is in the business of extending a brands personality into the universe of experience, creating memorable brand experiences which in turn creates experience brands. Ready player one activation to hbos reallife westworld, sxsw goers enjoyed another year of buzzworthy and impressive film and tv marketing activations. The cmo summit was created by marketing execs who wanted a step beyond conferences and an open forum where it is possible to share best practices, experiences and insights. Marketing book list that will inspire experiential. To achieve this, they transformed one of their show rooms into a bombed syrian home, much like the ones customers were able to see on the news or social media. Do you want to attract highpaying clients with books and speeches. The presummit workshop advances list building, email copy, conversion and more. Marketingsherpa has just wrapped up another successful b2b summit in san francisco. A working definition of experiential marketing in relation to your omnichannel strategy. She talked to event about the success of her book, as well as codeveloping a masters degree in experiential marketing at london metropolitan. Which are the bests three books on experiential marketing. Electrify is a boutique consultancy, established by a team of experiential marketing experts and thought leaders, with over 15 years experience at the cutting.
The information covered is valuable to both brands and agencies that are hoping. Ikeas experiential marketing to raise money for the. Lets begin with another informative and inspiring experiential marketing summit wrapped up, were sharing the key takeaways what we loved and what we learned to help you amplify your upcoming brand experiences. Moshe smilansky was born in 1874 to a family of farmers in telepino, a village in kiev governorate, then part of the russian empire presentday ukraine. The postsummit workshop on lead generation advances lead capture, qualification and nurturing, while the online testing workshop will show you how to conduct valid and efficient online tests using a proven methodology. Does experiential marketing affect the behavior of luxury. Blazinstar has been running for six years, providing highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, nectar card, and many more. Summit marketing advertising agency lenexa, kansas. She is the cofounder of an ma degree experiential meets digital and former visiting professor at london metropolitan university. She provides fresh, engaging live content concepts for advertising creative and throughtheline campaigns.
More than 1,500 marketers from around the world converged in san francisco at the experiential marketing summit. The inaugural product marketing summit launched in 4q17. To get from being an author who needs to sell more books, through to an author who is completely supporting themselves with their writing, there are 26 different steps to take. No portion of this software may be reproduced or transferred without written permission from summit marketing. The experiential marketing summit might be over, but just like the conference swag, theres still plenty to unpack. This marketing book is a good reminder that when it comes to creating a strong brand experience, considering the human characteristics of that brand can be very helpful. Every year event marketer puts on the ultimate training conference on the ultimate marketing discipline. The az of experiential marketing l for logistics posted by. Notes from the 2018 experiential marketing summit trail. In 2019, 40 top product marketers will share their knowledge and jumpstart the first community dedicated to product marketers. Experiential marketing has for goal to create emotions to the customer that lead to enjoy an experience for the consumer and affect his attitude and behavior. A practical guide to interactive brand experiences 2 by shirra smilansky isbn. Surviving on swag alone at the marketing nation summit. Experiential marketing also known as event marketing or live marketing allows a business to put a personal touch on what may appear to consumers to be a faceless and unapproachable entity.
That comes in many forms, from brand identity to experiential campaigns to content creation and social media strategy. This years event, which took place between may 3rd and 5th, brought nearly 2,000 marketing professionals together to discuss all things experiential. A practical guide to interactive brand experiences. Secrets, strategies, and success stories from the worlds greatest brands by kerry smith and dan hanover 2016 this book is for marketers still torn between outdated. But while great things can come from experiential marketing, its experimental nature can have unintended results. Flashing the marketo logo and mktgnation hashtag, this bag set the tone for the event. Shaz smilansky is director and founder of the ukbased experiential marketing agency blazinstar marketing. Shaz smilansky is director and founder of experiential marketing agency, blazinstar marketing. What are some of the benefits of implementing a sound experiential marketing strategy 1. The 4c summit will now take place from april 2528, 2021 in washington, d. Key takeaways from the 2017 experiential marketing summit.
Since its founding in 1987, sxsw has experienced tremendous growth in attendance, with over 70,000 conference attendees and over 420,000 visitors participating in the 10day event last year. Integrate immersive brand experiences into your marketing strategies and. Design and transformation both of the keynotes today, given by colleen bisconti of ibm and alex amado of adobe, used the. Experiential marketing can bring your brand or business to life. Huffington and khan join the summit agenda alongside marketo ceo phil fernandez, who will kick off. Today the final day of this years experiential marketing summit had two very obvious keywords. The book marketing summit sell more books in 2017 than. You are invited to be our guest at an upcoming marketing with a book and speech summit. Event marketing and experiential marketing towards the formation. This is essential reading for both advertising and marketing practitioners, and marketing students. Shirra smilansky is ceo and executive creative director of electrify worldwide ltd, an international brand engagement agency working with clients such as loreal luxe, carling, selfridges, harvey nichols, lancome and yves saint laurent. Shobiz experiential communications pvt ltd jobs on. Helping children develop cognitive and affective skills for learning american university studies, series xiv.
We are a full service agency with a proven track record for creating best in class campaigns that deliver the strongest return possible. Shaz smilansky, director blazinstar marketing, why experiential. Experiential marketing summit is a premier international annual summit which is set to start on 19 october 2020, monday in las vegas, nv, united states, and organized by access intelligence, llc. Top 5 ems takeaways experiential marketing summit 2017 2.
Everyday low prices and free delivery on eligible orders. Wharton marketing professor jonah berger has spent the last ten years studying why certain products and ideas become popular. By giving consumers opportunities to meet people in their own community who care about their needs and want to serve them, you show the human side of your. Kate gunn on september 30th, 20 in the az of experiential marketing this week in our ongoing series, the az of experiential marketing, kate gunn, head of logistics at line up, highlights why good planning, great relationships and careful orchestration are key to creating great.
This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. Generate brand awareness in an authentic way with experiential marketing. Known for their stylish layouts and catchy interior design techniques, retail giant ikea recently teamed up with the red cross to raise money for civilians trapped in syria. We recognize that this may come as disappointing news, but your health and wellbeing, and that of your family, are of the utmost importance to us.
Hype attended and was a sponsor of the event, so i thought i would share some of my learnings. This book emphasizes that experiential marketing is not just about creating a live event. May 3rd5th was the annual em summit produced by event marketer. At the summit, we had a chance to connect with many fellow marketers at the marketo booth, plus listen in on the great content being presented in the lecture hall. A specialist experiential, and integrated heavyweight creative, regularly working with leading agencies as an experiential marketing creative director, to develop ideas and pitches that explore how brand experiences can sit centrally in the integrated marcomms planning process. A definition with examples of experiential events and campaignsand how they differ from other.
Nuggets of marketing wisdom from marketingsherpas b2b summit. From launching products to celebrating key anniversaries and monumental brand accomplishments, synergy is a leader in delivering ideas that celebrate milestones throughout the. Experiential marketing is made up of live brand experiences two way communications between consumers and brands, which are designed to bring brand personalities to life. The az of experiential marketing logistics line up blog.
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